Engineering an Identity for Visionary Impact
Rushmore Holdings came to us with a clear mandate — to build a brand that reflected their bold presence in mining, infrastructure, and energy. As a company delivering end-to-end solutions across EPC, consulting, and equipment, they needed an identity that was equal parts robust and refined. We developed their logo from the ground up, using strong, triangular forms to convey stability, precision, and forward momentum — a nod to the structural nature of their work and the industries they help power.
The visual identity followed suit. We crafted a masculine, contemporary design language with a grounded color palette, bold typography, and angular elements that echoed the sharp edges of machinery, geology, and construction. From corporate decks to uniforms and on-site branding, every touchpoint was designed to communicate strength, capability, and clarity. Alongside this, we launched a clean, content-driven website that positioned Rushmore as both a doer and a thinker — a partner that brings vision to reality through holistic execution.
This was branding with weight and intention. Rushmore’s new identity doesn’t just support their business — it defines it. Now, whether presenting to investors or operating in the field, their brand speaks in one clear voice: resilient, strategic, and built for industries that shape the future.