A/B Testing & Optimization
A/B testing is the foundation of data-driven decision-making. By comparing different versions of ads, landing pages, or emails, we uncover what truly resonates with your audience. At Mosaic, we turn user behaviour into insights, and insights into higher conversions.
Why A/B Testing & Optimization Matters
Data-Driven
Every test is backed by metrics that reflect real user behaviour.
Cost-Effective:
Identify what works best without increasing your ad spend.
Targeted Insights
Understand what different segments respond to, and why.
Scalable Impact
Apply winning elements across campaigns and platforms for broader success.
Conversion-Centric
Use insights to refine each touchpoint and boost conversion rates.
Our Approach
We follow a structured, strategic process to ensure every test leads to smarter marketing.
Hypothesis Creation
We start by identifying data-backed areas of improvement and define clear objectives for each test.
Test Design
Each variation is crafted with purpose, from headlines and images to CTAs and layouts.
Testing Implementation
We run controlled experiments across channels, tracking performance in real time.
Data Analysis
Results are thoroughly analyzed to identify patterns and winning elements.
Scalability
We roll out proven variations across platforms to maximise campaign effectiveness at scale.
Turn Insights into Action
Let’s maximize every interaction and boost conversions with strategic A/B testing.